Assistant eCommerce Customer Marketing Manager

An International Cosmetics Brand is looking for a Assistant eCommerce Customer Marketing Manager.
Your new company
This is a Company foreign MNC with a high reputation. They provide an innovative and supportive working environment and actively encourage career development. Due to the company's growth and future expansion.

Your new role
Strengthen online and optimize profitable sales of product portfolio leveraging on various internal & customer resources- market research, brand content, customized programs, trial programs, customer linked CRM programs, PS training to customers and so on.
Define, analyze and prioritize the insights about the customers, the environment and trends that impact business decisions.
Collaborate with marketing peers and the broader organization (sales team, finance, logistics, etc.) to ensure the linkage between company strategies and customer plans
Activate customer engagements, lead the cooperation between sales/marketing/customer
Effectively utilize various resources as well as first-hand experience to unlock key insights and opportunities for customers
Maintain relationships with internal and external functions to successfully execute plans
Drive traffic to website; constantly work to optimize traffic and conversion, increasing sales opportunities (SEO/SEM)
Manage implementation of digital marketing plans in support of marketing initiatives
Analyze campaign data and metrics. Gather data from vendors/partners about traffic, online behavior, response rates and marketing campaigns. Leverage these analytical insights to develop recommendations to increase campaign effectiveness and make appropriate adjustments to ensure maximum ROI
Analyze traffic patterns, demographics, and user behavior to provide insights to marketing manager to inform marketing strategies
When required, organize and lead cross-functional teams to support specific initiatives/projects

What you'll need to succeed
Minimum of 5 years related experience in digital/E-commerce marketing or marketing, preferably in FMCG and health care industry. Related technical background is beneficial.
University degree in Business, Marketing, Communications or equivalent training/experience
Extensive communication and excellent communication skills
Excellent marketing and presentation knowledge with business acumen, to be the company ambassador
Market and customer insights with analysis, accuracy and attention to details
Work independently with the excellent attitude to collaborate with other departments
Project Management skills with the ability to manage multiple projects simultaneously
Experience developing E-commerce customer marketing plan and digital marketing strategies for B2B and B2C businesses with a proven ability to apply capabilities and technology to accomplish business objectives and marketing goals
Excellent analytical skills, statistics and financial analyses in addition to data interpretation and analysis skills

What you'll get in return
Stable career development in a multinational corporation.

What you need to do now
If you are interested in this position, please contact Minnie Bao via email Minnie.Bao@hays.cn for more information. If the job isn't suitable for you, but you're looking for a new position, please get in touch and we'll discuss your career in confidence. #1231839

Summary

Job Type
Permanent
Industry
Retail & Consumer Goods
Location
Shanghai
Specialism
Marketing
Ref:
1231839

Talk to a consultant

Talk to Minnie Bao, the specialist consultant managing this position, located in Shanghai
Unit 1205-1212, HKRI Centre One, HKRI Taikoo Hui, 288 Shimen Road (No.1)

Telephone: +862123229689

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