Content marketing manager

A top tier company with global headquarter in China is looking for a Content marketing manager


Your new role
WHAT YOU WILL BE DOING:
-Able to write, edit and proofread content in both English and Chinese
-Oversee a content creation process consisting of writing, proofreading, layout designing, publishing, and so on
-Formulate a cross-platform content strategy, including social media platforms (WeChat, LinkedIn, Zhihu, Maimai, etc.) and KOLs to improve promotion
-Build a following on WeChat and other social media
-Design and create email campaigns, webinars, and workshops to generate leads and achieve revenue targets
-Brainstorm with team members to develop compelling topics for industry articles, white-papers, research reports, blog posts, and speaking engagements
-Provide editorial, creative, and technical guidance to team members
-Track web analytics to ascertain content engagement levels and build up consistent data-driven metrics to update the China Marketing Lead on brand performance, lead quality, and conversion rates
-Handle content across all platforms, including email and WeChat, and other social media

WHAT YOU SHOULD HAVE:
-At least 2 years of working experience in B2B marketing, such as Financial Media, researching agency, journalism, or in a similar role
-Excellent English and Chinese written and verbal communication techniques
-Bachelor's or Master’s degree in communications, journalism, English, or related field
-Be able to generate original content, and adapt copywriting for different types of channels unique to China, to generate attractive, clear, and impactful stories for our target audiences
-Experience in overseeing multiple marketing functions (e.g. performance, digital, search, social media, content, and email) is highly desirable
-Excellent cross-team collaboration and agency management is required as we continue to scale our APAC business
-Proven experience with popular marketing management systems and tools (Hubspot, Salesforce, Google Analytics, MailChimp, and so on)

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career. #1237316

Summary

Job Type
Permanent
Industry
Banking & Financial Services
Location
Shanghai
Specialism
Marketing
Ref:
1237316

Talk to a consultant

Talk to Stella Zheng, the specialist consultant managing this position, located in Shanghai
Unit 1205-1212, HKRI Centre One, HKRI Taikoo Hui, 288 Shimen Road (No.1)

Telephone: +8615021373795

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