Product Marketing Manager, Rosewood Lifestyle - China
An International Consumer Company is looking for a Product Marketing Manager.
Your New Company
This is a Consumer Company foreign MNC with a high reputation. They provide an innovative and supportive working environment and actively encourage career development. Due to the company's growth and future expansion.
Your New Role
1.Develop product marketing strategies, responsible for product release and execution, and deliver product information, brand positioning and brand value to consumers. Develop marketing direction which align with brand strategy. Increase consumer demands for products through communication, increase consumer purchasing to drive sales.
2.In-depth research the target audience of products, clarify the strategic positioning. Develop products and set the pricing strategy, assistant different departments of the corporate to clearly understand new product information and launch campaign, collect the feedback from the market to adjust the improvement direction for the next campaign.
3.Provide training and support for sales team, assistant sales team to understand the own product advantages and competitor products.
4.Produce sales materials and analyze the channel market.
What you'll need to succeed
1.Bachelor’s degree or above.
2.Minimum of 5 years’ experience in lifestyle/fragrance/home décor/ product marketing management. Multi-categories experience is preferred.
3.Strong market sense, innovation ideation and product development.
4.Demonstrated ability turning insights into consumer first concepts.
5.Good at understanding the unique needs of Chinese consumers.
6.Proactively builds and maintains a collaborative and open communication channel with the top management.
What you'll get in return
Stable career development in a multinational corporation.
What you need to do now
If you are interested in this position, please contact Minnie Bao via email Minnie.Bao@hays.cn for more information.
If the job isn't suitable for you, but you're looking for a new position, please get in touch and we'll discuss your career in confidence. #1223346
Retail & Consumer Goods
Talk to a consultant
Talk to Minnie Bao, the specialist consultant managing this position, located in Shanghai
Unit 1205-1212, HKRI Centre One, HKRI Taikoo Hui, 288 Shimen Road (No.1)