Your New Company
This is a foreign MNC with a high reputation. They provide an innovative and supportive working environment and actively encourage career development. Due to the company's growth and future expansion.
Your New Role
1、Reinforce brand image and increase brand awareness by presenting the brand in a coherent and efficient way to consumers. Improve brand equity through 360 marketing strategies and activations.
2、Close collaboration with Marketing Director in developing and implementing APAC marketing strategies, ensure global consistency and local relevancy.
3、 Manage the brand’s collaboration program to further establish the brand’s style credential & trend relevancy
4、Creative asset management: Leverage, develop and create contents (assets, short videos and copywriting with global adaptation/ local creation) to fuel business growth and encourage consumer engagement.
5、Lead communication strategies in line with strategic objectives to drive brand preference and engagement.
6、Develop APAC guidelines for local markets i.e. PR, KOL, social & EC
7、 Lead social platform strategy, streamline and optimize channel landscape to drive efficiencies. Constant audit to drive alignment and enhance consumer journey.
8、Manage and own AHQ marketing budget to maximize ROI and achieve financial plans. Track and monitor budget on a monthly basis against expenditure allocation plans.
9、Leverage and integrate consumer insights to deliver effective consumer led campaigns and brand experiences. Identify brand positioning and share consumer insights with other teams to nurture consumer led culture across the brand.
What you'll need to succeed
1、Strategic Decision Making: Obtaining information and identifying key issues and relationships relevant to achieving a long-range goal or vision; committing to a course of action to accomplish a long-range goal or vision.
2、 Driving for results: Setting high goals for personal and group accomplishments
3、Business Acumen: Ensuring all decisions are related to current and future business opportunities.
4、Innovation/innovative thinking: Generating innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities
What you'll get in return
Stable career development in a multinational corporation.
What you need to do now
If you are interested in this position, please contact Minnie Bao via email Minnie.Bao@hays.cn for more information.
If the job isn't suitable for you, but you're looking for a new position, please get in touch and we'll discuss your career in confidence.